Top 5 Ways to Reach Your Audience Online

We’ve put together some of the top tips for finding your target audience online. Posted on Tuesday, February 14 in Reaching The Right Audience.

One of the biggest challenges that local business owners face is bringing in more customers on a regular basis. Whether you’re a contractor offering plumbing services or you own an upscale ladies’ clothing boutique, you can benefit from stepping up your digital marketing game to reach your target audience online.Educate and Inform

Are you ready to start reaching out to new customers in your community? Use the following tips to start boosting your online traffic as well as bring more customers into your business.

1. Create Content that Emphasizes Local SEO

You may already know a little bit about SEO and how it helps you connect with consumers who are searching for products or services that are relevant to your company. But did you know that local SEO can help you narrow your focus even further to reach customers who are in your city and the surrounding areas? Using locally-focused keyword phrases on your website and in your content can help you reach more local, purchase-ready consumers.

Want to know more about SEO, download our quick overview guide.

2. Connect with Local Consumers on Social Media

Social media helps local businesses reach new customers while also engaging current customers, which helps to foster positive brand relationships. Make sure that all of your social media profiles contain the most up-to-date contact and location information for your brand. Be sure to share any special promotions or deals that you offer, and include other fun and relevant content that your followers are likely to share with their friends and family.

Looking to get started with social, download our Social Media Landscape eBook.

3. Take Advantage of Online Advertising Opportunities

Though some digital marketing tactics are completely free, this doesn’t mean that you should ignore effective opportunities for paid promotion. With digital advertising, pay-per-click (PPC) ads, and social media marketing, you can reach your target audience in the places they frequent most. Search ads can help you reach customers who are looking for relevant topics on search engines. And with remarketing ads, you can even draw in consumers who left your website without making a purchase.

Download our Digital Trends whitepaper to learn more about the latest trends in digital adverting.

4. Establish Review Site and Directory Profiles

Review sites like Yelp and directories like Trip Advisor are great resources for local consumers and visitors to find the businesses they need. Establishing profiles on these sites and encouraging positive reviews from your current customers helps you attract qualified leads when consumers use these sites to search for local companies.

5. Make Your Website Mobile Friendly

Mobile-friendly is no longer optional. In today’s mobile marketplace, more and more consumers are searching for local brands on their smartphones and other mobile devices. If you don’t have a mobile-friendly website, you may be turning local customers away without even knowing it. Creating a responsive website that is easy to navigate and read from a mobile device will help you reach and convert more local customers who are searching for products and services like yours.

We Can Help You Reach Them

When it comes to your digital marketing, you shouldn’t be afraid to ask for help. If you’re ready to find your local partner in all things digital marketing, contact us online today or call 302.324.2650. Our team of experts will take care of all your marketing needs so that you can focus on your core business.

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