Websites Aren’t Passé

Social media won’t replace your website. Your business needs a responsive website to increase leads and drive sales. Posted on Thursday, August 24 in Making Your Marketing Work.

Websites_Arent_PasseDue to the increasing popularity of social media, many local businesses have started ditching their websites and begun relying solely on social media channels to market their businesses. Though social media should certainly be an important part of your overall marketing strategy, the idea that brands no longer need websites is just another marketing myth—one that could potentially cost you a lot of business.

Why You Still Need a Website

You may be wondering why your local business still needs a website when you can gain plenty of exposure on social media channels like Facebook and Twitter. Here are just a couple of reasons why your brand should still have a website:

  • Websites are stable platforms. Your website provides a stable platform for individuals to access information about your brand. Social media trends can change from one month to the next, but a solid brand site strategy can provide a stable source of leads and conversions over time. Social accounts are basically rented space, it’s important to have your own site as a hub for your business—be sure to collect contact information through lead forms.
  • Websites allow you to gather important data. Having a website allows you to track the browsing and buying behavior of your leads and customers, giving you valuable insight that can help you mold your marketing campaigns. It’s important to know which pages consumers spend the most time on as well as which pages get them to convert.

Social Channels Work with Websites

You don’t need to choose between an effective website and a thriving social media presence. In fact, there are many ways that your social media channels and website can work together to increase your overall reach and boost conversions.

You can start by making sure that your profiles are present on your website. Make it clear where your site visitors can find you by using social share buttons that take visitors to each of your profiles. This makes it easy for site visitors to follow your pages and stay up-to-date with what’s going on at your business.

You can also use your social media profiles to drive traffic to your website. There is no shortage of opportunities to get your social media fans and followers from your social profiles to your website. Your brand can deliver ad content that drives visitors back to your site to learn more about your latest promotions or new products and services. You can also share content that’s housed on your website with your followers, such as blog posts, eBooks, and whitepapers. This allows you to leverage your growing exposure on social media to increase conversions.

We Can Help!

Do you need help creating a website for your local business that drives leads and boosts conversions? Our knowledgeable team works with businesses just like yours to create engaging and effective websites that bring in more local customers. Contact us today for a free digital marketing consultation.

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