Knowledge Center

The Power of Integration

March 30, 2015
The way people discover, evaluate and purchase goods and services has changed profoundly. Businesses that do not recognize and adjust to this change risk being left behind. If they miss consumers early in the purchase journey, or deliver the wrong message at the wrong time, potential buyers will make their final purchase elsewhere. A recent study has showed that consumers’ new, more complex purchase path poses a difficult challenge for SMBs. To grow, SMBs will need to embrace marketing strategies that are compatible with new consumer purchasing behaviors.

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