Knowledge Center

Downloadable Content

The Fast Growing Age Group in Your Market: Boomers

January 13, 2016
Marketers have to be careful not to think of Boomers as a monolithic group.

Delaware’s Funeral Home Market

January 12, 2016
We Know Local: Delaware's Funeral Home market predicted for slower growth

Marketing You – The Tools You Need for 2016

December 11, 2015
Download our toolkit to start planning for the year ahead.

Delaware’s HVAC market predicts growth

December 1, 2015
The competition is tough, in Delaware alone, there are over 1,000 HVAC related companies but the good news is, there is also an opportunity to gain market share.

The Science of Audience Targeting

November 24, 2015
A well defined target market is the first step in creating a marketing strategy. Audience targeting is an efficient way to deliver your ad or brand message to your best prospects.

The Social Landscape for Local Businesses

November 13, 2015
Interact with our informative tool and download our eBook.

The News Journal Media Kit

October 26, 2015
The News Journal Media Kit

The smart, no-stress shopper of 2015

October 22, 2015
Consumers are shopping sooner and in more ways than ever before.

How to reach consumers making health care choices

July 24, 2015
Rapid changes are occurring in the health care market place. What is your value proposition that distinguishes you from other health care practitioners and providers in your market?

Who is in the Undergraduate Marketplace and How to Reach Prospective Students

July 17, 2015
The education industry is expected to grow rapidly over the next five years. Who is in the undergraduate marketplace and how can educational institutions reach these prospective students?

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