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Gannett Launches Unique High-Impact Gravity Ad Unit for Mobile After Desktop Success

July 16, 2015
Gannett launched the all-new mobile iteration of its groundbreaking advertising product Gravity, with the high-impact ad unit now available in the USA TODAY native applications for iOS and Android.

Branding and Audience Targeting Case Study

May 20, 2015
Sobieski, an HVAC company headquartered in Wilmington, DE and serving homeowners in Pennsylvania, Delaware, Maryland, and New Jersey, had concerns about the effectiveness of their branding and advertising. The News Journal Media Group created an integrated marketing & media solution including segmentation of the client’s database, creation of a single-minded value proposition and a new multi-themed branding campaign.

The Anatomy of the Perfect Sales Presentation

April 13, 2015
This infographic illustrates the key elements of a successful sales presentation.

5 Trends Redefining Local Markets

March 24, 2015
The realities of consumers’ daily lives and their interactions with digital content are completely different from what they were just five years ago. Smartphones, for example, have morphed from a luxury into a daily necessity Digital is no longer just a word — it’s a way of life.

The Power of Integration

March 30, 2015
The way people discover, evaluate and purchase goods and services has changed profoundly. Businesses that do not recognize and adjust to this change risk being left behind. If they miss consumers early in the purchase journey, or deliver the wrong message at the wrong time, potential buyers will make their final purchase elsewhere. A recent study has showed that consumers’ new, more complex purchase path poses a difficult challenge for SMBs. To grow, SMBs will need to embrace marketing strategies that are compatible with new consumer purchasing behaviors.

Pay Per Click

June 11, 2014
The Past, Present & Future of Customer Conversion

Chasing the Dynamic Consumer

June 4, 2014
Consumer behavior is changing before your eyes and you can’t afford to ignore it.

Mobile Usage Surpasses Desktop

April 16, 2014
Learn more about the consumer migration to mobile and how it could impact your business.

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