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In today’s global online marketplace, businesses need to invest in digital marketing in order to remain competitive in their industry. It's easy to see why some local businesses rely on tried-and-true traditional marketing methods—such as newspaper ads, television spots, and billboards—they have proven their value and reliably deliver customers. But, in today's ever-changing and always-connected digital world, traditional methods simply are not enough to keep local businesses competitive. Digital puts your brand in front of customers wherever they are, whenever they are ready to engage. Simply put, digital marketing is a must for any local brand that wants to maximize its marketing budget, increase visibility, and drive more sales.
5 Reasons You Need to Invest in Digital Marketing Now
1. Digital targeting capabilities help you zero in on your target market.
Digital marketing channels have excellent targeting capabilities that allow you to reach your best customers through targeting across a range of specific qualities and demographics, such as age, income, location, and even personal interests. This is especially important when trying to attract customers in a precise geographic area. According to WordStream, 72% of consumers who did a local search ended up visiting a store within five miles—you simply can't afford to be absent from their queries!  Utilizing local SEO and investing in PPC can help you put your brand in front of people who are searching for your products and services locally.
2. Digital marketing can provide valuable data and analytics.
Digital marketing also provides you with real-time data and analytics, which provides you with a better understanding of the effectiveness of your marketing tactics. This feedback loop is critical for identifying areas for improvement and new opportunities that may otherwise unknown. With access to this information in real time, you can optimize your marketing budget by investing in the marketing campaigns that perform well and adjusting those that are not performing as well as you would like.
3. Local digital marketing is cost-efficient.
Online marketing tactics are cost-effective, allowing local businesses to get the most out of their marketing budget. In fact, one HubSpot study showed that companies that focus on online marketing tactics have a 61% lower cost-per-lead than traditional marketing methods.  Combining digital marketing and traditional marketing tactics as part of a diversified strategy can help you cut costs in the long-run by being more strategic.
4. Digital marketing allows you to interact with your customers.
Digital marketing tactics, like blogging and social media, allow businesses to communicate with their audience, gain valuable feedback and insight, and build relationships with their consumers. Unlike other types of advertising, digital marketing allows you to have a two-way conversation with customers and leads. Whether you are answering questions on your blog’s comment section or providing customer service through social media channels like Facebook and Twitter, you can provide a more interactive and personalized experience with digital marketing.
5. Digital marketing helps smaller brands compete with big companies.
Local digital marketing helps local businesses compete with larger companies because it offers affordable and effective marketing tactics for every company from a small local vendor to a large industry powerhouse. Small brands can drive traffic both locally and across the country by reaching out to their target consumers through digital marketing tactics like search, social media, and mobile targeting.
If digital marketing sounds as foreign as binary code to you, we can help. We have teams of digital experts who can coach you through making the best investments in digital, whether you're just starting out in digital or if you're a seasoned pro. Download the whitepaper to learn how digital can enhance your marketing mix.
1. "8 Super-Fascinating Digital Marketing Stats Revealed at SMX East," by Margot da Cunha; WordStream; 01/11/16
2. "Inbound Leads Cost 61% Less Than Outbound [New Data],' by Melissa Miller; HubSpot; 02/28/12