Delaware’s #1 online source for news and information

Delaware Online is Delaware’s number one website for local news, entertainment, homes, cars, shopping, jobs and classifieds, delivering up-to-date content about everything from community information and entertainment to job listings, real estate and more. Reaching an affluent audience and averaging 8.5 million monthly page views and 1.2 million unique monthly visitors, delawareonline.com is FIRST for local reach.

Monthly Traffic: 

  • Page views: 8.5 million 
  • Unique visitors: 1.2 million 
  • Time spent: 12 minutes per visit

Readership/Reach (New Castle County) 

  • 43% over 1 week. (179,200) 
  • 51% over 1 month. (211,200)

Frequency: 24 hours. 7 days a week.

Delivery Method: Desktop, mobile & tablet. 

Target Market and Demographics 

  • In an average week to NCCo. adults 
  • 40% have household incomes above $100,000. 
  • 67% are adults 18 to 49 years old. 
  • 51% are college graduates. 
  • 83% own their own home. 

 WHAT’S ONLINE

  • Breaking News
  • Local video 
  • Weather
  • Business
  • Trending News
  • Obits
  • Entertainment
  • Sports
  • Photo Spotlight
  • MarketPlace
  • Local High School sports

AD SOLUTIONS SPECIAL

  • Web Display
  • Mobile Display
  • Pencil / Launch pad
  • Interstitial
  • Push down
  • Geotargeting
  • Dayparting
  • Roadblock
  • Email newsletters
  • Frequency capping

Source: Thoroughbred Research Group, Inc. 2012

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